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French|West|Vaughan has been selected by Quest Diagnostics to support the company’s growth in North and South Carolina. FWV has already kicked off its work for Quest, with a focus on sharing news about its COVID-19 infection and antibody serology testing and growing number of testing sites throughout the region. Quest has 45 patient service centers and serves more than 2 million patients each year in the two states. “The Carolinas are a key market for us in the Southeast, and when we set out to find a partner to help tell our story, we knew FWV was the right one based on its excellent track record and strong relationships in the heart of North Carolina,” Quest VP Alan Myers.
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LEWIS has been named U.S. PR agency of record for cloud data protection and management company Druva. Founded in 2008 and headquartered in Sunnyvale, CA, Druva is a privately held company funded by Sequoia Capital, Viking Global Investors, Tenaya Capital, Riverwood Capital, and Nexus Partners. It currently serves over 4,000 enterprise customers throughout the world. “LEWIS’ deep technology expertise and innovative, creative approach made the agency the ideal partner to support our expanding communications efforts,” said Druva CMO Thomas Been.
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Nicholas & Lence Communications has been enlisted to craft messaging for the City of New Rochelle’s initiative highlighting the city’s strength and solidarity. NLC, which developed the initiative’s tagline, “New Ro Strong,” will work with the client to share stories about efforts made by the city’s business and real estate community to help out during the COVID-19 crisis. NLC is now also representing Nassau Financial Group; ShelterZoom, a virtual negotiating room and platform that promotes safe, secure, efficient and transparent real estate transactions and the Banquet Event Strategic Taskforce, a professional events industry trade association and recovery group for COVID-19 in New York City.
Rubenstein Public Relations wins Manhattan Jewish Foundation and the launch of a book tour for The Jewish Experience: Discovering the Soul of Jewish Thought and Practice by Rabbi Mark Wildes... CIIC PR signs Regulus Collective, a newly launched hospitality investment and creative advisory platform founded by former Hyatt and Wyndham executive Deniz Dorbek... Darby Communications, Asheville, NC-based agency that works with outdoor, fishing, hunting and endurance brands, lands Strike Footwear, the official footwear of the International Game Fish Association.
Feintuch Communications picks up Park Place Technologies, a global IT infrastructure services firm that has just come on as official technology partner of both the Professional Pickleball Association and Major League Pickleball... The Dana Agency is booked as AOR for both local and national public relations for the Greater Miami Convention & Visitors Bureau... Broadhead lands Zinpro Corporation for the company’s global, North America and pet businesses... 5WPR wins FanArcade, a web-based gamification platform.
PROFILES picks up PR duties for Baltimore Center Stage, which was designated the State Theater of Maryland in 1978... RKP Media forms a strategic partnership with Santani, a luxury wellness destination in Sri Lanka, aimed at expanding the resort’s presence in the US and other key international markets.... 5W PR comes on board as agency of record for Real Coco, which produces organic and all-natural coconut water, as well as other coconut-based drinks.
August provides overall communications support for private investment firm Broadwood Partners’ successful proxy fight to defeat the proposed acquisition of STARR Surgical by Alcon Inc... 5WPR is named agency of record for KISS Colors & Care, a textured hair care and accessories brand... Powerhouse+Co. is named communications partner for Stonefire Grill, a Southern California restaurant chain.
Ripley PR is named the public relations agency of record for Foundral, a newly formed platform dedicated to building and rapidly scaling a family of union-backed mechanical contracting companies in the Midwest... The Door, a subsidiary of Dolphin, is developing and executing a strategic communications campaign to introduce the new ownership of Hooters and reposition the brand... William Mills Agency signs on to work with Business Alliance Financial Services, which offers commercial lending technology and services.
