French|West|Vaughan has been selected by Quest Diagnostics to support the company’s growth in North and South Carolina. FWV has already kicked off its work for Quest, with a focus on sharing news about its COVID-19 infection and antibody serology testing and growing number of testing sites throughout the region. Quest has 45 patient service centers and serves more than 2 million patients each year in the two states. “The Carolinas are a key market for us in the Southeast, and when we set out to find a partner to help tell our story, we knew FWV was the right one based on its excellent track record and strong relationships in the heart of North Carolina,” Quest VP Alan Myers.
LEWIS has been named U.S. PR agency of record for cloud data protection and management company Druva. Founded in 2008 and headquartered in Sunnyvale, CA, Druva is a privately held company funded by Sequoia Capital, Viking Global Investors, Tenaya Capital, Riverwood Capital, and Nexus Partners. It currently serves over 4,000 enterprise customers throughout the world. “LEWIS’ deep technology expertise and innovative, creative approach made the agency the ideal partner to support our expanding communications efforts,” said Druva CMO Thomas Been.
Nicholas & Lence Communications has been enlisted to craft messaging for the City of New Rochelle’s initiative highlighting the city’s strength and solidarity. NLC, which developed the initiative’s tagline, “New Ro Strong,” will work with the client to share stories about efforts made by the city’s business and real estate community to help out during the COVID-19 crisis. NLC is now also representing Nassau Financial Group; ShelterZoom, a virtual negotiating room and platform that promotes safe, secure, efficient and transparent real estate transactions and the Banquet Event Strategic Taskforce, a professional events industry trade association and recovery group for COVID-19 in New York City.