 |
French|West|Vaughan has been selected by Quest Diagnostics to support the company’s growth in North and South Carolina. FWV has already kicked off its work for Quest, with a focus on sharing news about its COVID-19 infection and antibody serology testing and growing number of testing sites throughout the region. Quest has 45 patient service centers and serves more than 2 million patients each year in the two states. “The Carolinas are a key market for us in the Southeast, and when we set out to find a partner to help tell our story, we knew FWV was the right one based on its excellent track record and strong relationships in the heart of North Carolina,” Quest VP Alan Myers.
 |
LEWIS has been named U.S. PR agency of record for cloud data protection and management company Druva. Founded in 2008 and headquartered in Sunnyvale, CA, Druva is a privately held company funded by Sequoia Capital, Viking Global Investors, Tenaya Capital, Riverwood Capital, and Nexus Partners. It currently serves over 4,000 enterprise customers throughout the world. “LEWIS’ deep technology expertise and innovative, creative approach made the agency the ideal partner to support our expanding communications efforts,” said Druva CMO Thomas Been.
 |
Nicholas & Lence Communications has been enlisted to craft messaging for the City of New Rochelle’s initiative highlighting the city’s strength and solidarity. NLC, which developed the initiative’s tagline, “New Ro Strong,” will work with the client to share stories about efforts made by the city’s business and real estate community to help out during the COVID-19 crisis. NLC is now also representing Nassau Financial Group; ShelterZoom, a virtual negotiating room and platform that promotes safe, secure, efficient and transparent real estate transactions and the Banquet Event Strategic Taskforce, a professional events industry trade association and recovery group for COVID-19 in New York City.
BPCM is appointed agency of record for two of Champagne’s most distinguished houses, Krug and Ruinart... Santa Cruz Communications, which specializes in the U.S. Hispanic market, marks its 25th consecutive year working with the Billboard Latin Music Awards on Telemundo as PR AOR.. Forte Mare PR lands Woolly Clothing Co., a Seattle-born maker of merino wool basics.
Evocati PR, a purpose-driven PR and marketing firm, picks up Bioservo, a Dallas-based medical technology company specializing in soft assistive devices.... The Point PR, a travel and hospitality agency, lands Aspen Snowmass and Park Hyatt Riviera Maya... Hannah Cranston Media comes on board for Brightland, a California-based producer of olive oils, vinegars and honeys. 
Rubenstein Public Relations picks up OS Therapies, which offers gene-edited, Listeria-based cancer immunotherapies... Brandman adds Lough Eske Castle, a five-star Castle hotel and gateway in Donegal, Ireland... LRJ PR & Communications lands Case-Mate, a company whose products range from phone cases to a curated line of such accessories as beach bags.
Hemsworth is named PR agency of record for enterprise travel technology company Revelex... Bolt PR comes on board as PR agency of record for Lexar, which provides high-performance memory and storage for consumers, creators and professionals who capture, store and move data... The Wilful Group is engaged to support the UK launch of refurbed, one of Europe’s leading marketplaces for professionally refurbished products.
The Uptown Agency is named agency of record for USA Bobsled/Skeleton, the national governing body for the bobsled and skeleton in the US... SPM Communications adds L&L Hawaiian Barbecue, Sunfly and Puttery to its client roster... Grant PR, which has handled such clients as 3M, Empire State Realty Trust and WNET Thirteen, signs on commercial retail real estate brokerage firm Rova.re.
