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French/West/Vaughan picks ulp US national, regional and local media relations outreach for the launch of the 2024 edition of Guinness World Records, released in stores and online on Sept. 14 in honor of National Literacy Month, which encourages everyone to pick up a book. FWV’s scope of work includes coordinating media interviews with talent globally. This year’s record breakers from the US include the world’s tallest steer, oldest competitive ninja athlete, largest male afro, largest Care Bears memorabilia collection and more. GWR2024 also features such Hall of Fame inductees as Queen Elizabeth, The Harlem Globetrotters and Elton John. “With a nationally renowned reputation for PR service, we are pleased to have FWV on board to support us in sharing this special book with a key global audience in the US,”said Guinness World Records editor-in-chief Craig Glenday.
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Kiterocket signs on as agency of record for DSV Inventory Management Solutions, which provides supply chain and vendor managed inventory (VMI) services for advanced manufacturing operations. DSV is the latest addition to the agency’s technology practice portfolio, which specializes in the semiconductor and emerging technologies sector. The agency will work to reinforce DSV’s global position and propel its solutions in all its vertical markets. DSV works with clients in such industries as technology, industrial, healthcare, and renewable energy on a global basis, with almost 200 employees worldwide and over $500 million in inventory under management.
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5WPR is named public relations agency of record for team development and employee engagement software platform Rising Team, which joins the agency’s HR tech and future of work client roster. 5W will work to expand Rising Team’s brand awareness in the US and highlight the thought leadership of company CEO and founder Jennifer Dulski. Its efforts will focus on magnifying the benefits of Rising Team's platform, especially as it pertains to remote and hybrid work. “We're excited to be working with 5WPR because of their knowledge of the space and proven track record of success,” said Dulski.
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
