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French/West/Vaughan picks ulp US national, regional and local media relations outreach for the launch of the 2024 edition of Guinness World Records, released in stores and online on Sept. 14 in honor of National Literacy Month, which encourages everyone to pick up a book. FWV’s scope of work includes coordinating media interviews with talent globally. This year’s record breakers from the US include the world’s tallest steer, oldest competitive ninja athlete, largest male afro, largest Care Bears memorabilia collection and more. GWR2024 also features such Hall of Fame inductees as Queen Elizabeth, The Harlem Globetrotters and Elton John. “With a nationally renowned reputation for PR service, we are pleased to have FWV on board to support us in sharing this special book with a key global audience in the US,”said Guinness World Records editor-in-chief Craig Glenday.
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Kiterocket signs on as agency of record for DSV Inventory Management Solutions, which provides supply chain and vendor managed inventory (VMI) services for advanced manufacturing operations. DSV is the latest addition to the agency’s technology practice portfolio, which specializes in the semiconductor and emerging technologies sector. The agency will work to reinforce DSV’s global position and propel its solutions in all its vertical markets. DSV works with clients in such industries as technology, industrial, healthcare, and renewable energy on a global basis, with almost 200 employees worldwide and over $500 million in inventory under management.
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5WPR is named public relations agency of record for team development and employee engagement software platform Rising Team, which joins the agency’s HR tech and future of work client roster. 5W will work to expand Rising Team’s brand awareness in the US and highlight the thought leadership of company CEO and founder Jennifer Dulski. Its efforts will focus on magnifying the benefits of Rising Team's platform, especially as it pertains to remote and hybrid work. “We're excited to be working with 5WPR because of their knowledge of the space and proven track record of success,” said Dulski.
FNK IR has signed on to handle investor relations duties for PLBY Group, the company whose flagship brand is Playboy... 5W Public Relations takes on AOR duties for Rewardown... Colangelo & Partners, picks up media relations duties for Santa Rita Estates, Chilean vineyards.
20 Two Studio has signed up luxury travel agency SmartFlyer and Bernardus Lodge & Spa on California’s Monterey Peninsula... Cookerly PR is selected to provide media relations and government affairs support in North America for UK-based DS Smith packaging company... Wireside Communications comes on as AOR for insurtech provider Socotra.
5W Public Relations is selected as the public relations agency of record for Gunner Roofing... Pillar Marketing Corporation reps Jones Soda Co., a craft soda manufacturer that also operates a subsidiary dedicated to cannabis products... MGH is named as agency of record for NaturaLawn of America.
Christie & Co. picks up Seven Teas, a line of organic, sustainable ready-to-drink teas and lemonades... Magrino lands Eagle Point Hotel Partners’ two properties on Long Island's North Fork, Sound View Greenport and The Harbor Front Inn... FNK IR is tabbed to handle investor relations scope for VerticalScope, a digital platform for enthusiast communities... Tegan Digital wins Long Cove, a luxury lakefront community located on the Cedar Creek Reservoir, Texas.
BackBay Communications takes on Finovate for PR and media relations services for its FinovateSpring 2024, FinovateFall 2024, and FinovateEurope 2025 events... Taft Communications picks up PosiGen, which provides renewable energy and energy efficiency solutions for underserved communities... rEvolution lands PR and marketing AOR status for the ICC Men's T20 World Cup 2024, international cricket championship.
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