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French/West/Vaughan picks ulp US national, regional and local media relations outreach for the launch of the 2024 edition of Guinness World Records, released in stores and online on Sept. 14 in honor of National Literacy Month, which encourages everyone to pick up a book. FWV’s scope of work includes coordinating media interviews with talent globally. This year’s record breakers from the US include the world’s tallest steer, oldest competitive ninja athlete, largest male afro, largest Care Bears memorabilia collection and more. GWR2024 also features such Hall of Fame inductees as Queen Elizabeth, The Harlem Globetrotters and Elton John. “With a nationally renowned reputation for PR service, we are pleased to have FWV on board to support us in sharing this special book with a key global audience in the US,”said Guinness World Records editor-in-chief Craig Glenday.
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Kiterocket signs on as agency of record for DSV Inventory Management Solutions, which provides supply chain and vendor managed inventory (VMI) services for advanced manufacturing operations. DSV is the latest addition to the agency’s technology practice portfolio, which specializes in the semiconductor and emerging technologies sector. The agency will work to reinforce DSV’s global position and propel its solutions in all its vertical markets. DSV works with clients in such industries as technology, industrial, healthcare, and renewable energy on a global basis, with almost 200 employees worldwide and over $500 million in inventory under management.
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5WPR is named public relations agency of record for team development and employee engagement software platform Rising Team, which joins the agency’s HR tech and future of work client roster. 5W will work to expand Rising Team’s brand awareness in the US and highlight the thought leadership of company CEO and founder Jennifer Dulski. Its efforts will focus on magnifying the benefits of Rising Team's platform, especially as it pertains to remote and hybrid work. “We're excited to be working with 5WPR because of their knowledge of the space and proven track record of success,” said Dulski.
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
