French/​West/​Vaughan picks ulp US national, regional and local media relations outreach for the launch of the 2024 edition of Guinness World Records, released in stores and online on Sept. 14 in honor of National Literacy Month, which encourages everyone to pick up a book. FWV’s scope of work includes coordinating media interviews with talent globally. This year’s record breakers from the US include the world’s tallest steer, oldest competitive ninja athlete, largest male afro, largest Care Bears memorabilia collection and more. GWR2024 also features such Hall of Fame inductees as Queen Elizabeth, The Harlem Globetrotters and Elton John. ​“With a nationally renowned reputation for PR service, we are pleased to have FWV on board to support us in sharing this special book with a key global audience in the US,”said Guinness World Records editor-in-chief Craig Glenday.


Kiterocket signs on as agency of record for DSV Inventory Management Solutions, which provides supply chain and vendor managed inventory (VMI) services for advanced manufacturing operations. DSV is the latest addition to the agency’s technology practice portfolio, which specializes in the semiconductor and emerging technologies sector. The agency will work to reinforce DSV’s global position and propel its solutions in all its vertical markets. DSV works with clients in such industries as technology, industrial, healthcare, and renewable energy on a global basis, with almost 200 employees worldwide and over $500 million in inventory under management.

Rising Team

5WPR is named public relations agency of record for team development and employee engagement software platform Rising Team, which joins the agency’s HR tech and future of work client roster. 5W will work to expand Rising Team’s brand awareness in the US and highlight the thought leadership of company CEO and founder Jennifer Dulski. Its efforts will focus on magnifying the benefits of Rising Team's platform, especially as it pertains to remote and hybrid work. “We're excited to be working with 5WPR because of their knowledge of the space and proven track record of success,” said Dulski.