Chris Terry, who co-founded Weber Shandwick’s global automotive practice, has signed on at Telemetry Agency shop as VP-communications strategy.
He joins the Northville, MI shop from Interpublic’s Jack Morton Worldwide, where he was senior creative director on the Cadillac account.
Prior to Jack Morton, Terry was part of WPP’s Ford Motor team stationed in the greater Detroit area. During his seven-year stint there, Terry handled product and corporate news and speechwriting duties.
Earlier as senior VP in Weber Shandwick’s Birmingham, MI-based automotive group, Terry worked on the General Motors, Honeywell and Hankook Tire North America account.
Telemetry CEO Craig Daitch called Terry a creative thinker, adept at connecting products and services with broader trends. “With his extensive experience in the automotive industry, Chris’s knowledge and media skills are valuable to our clients,” he added.
Before launching Telemetry, Daitch was in charge of car communications at Ford, responsible for its Focus, Fusion and Fiesta brands.