The Weber Shandwick Collective names DXTRA Health chief healthcare officer Laura Schoen to oversee the global healthcare network across all TWSC agencies. In addition to now serving as TWSC’s chief healthcare officer, Schoen will continue in her responsibilities at DXTRA Health and in her role as chair, Latin America on behalf of Weber Shandwick. Schoen’s new role is part of a series of changes to the network’s global healthcare leadership team. Pam Jenkins, TWSC’s chief public affairs officer, will be taking on expanded duties as chief public health officer for the entire collective and dna Communications GM Mike Rosich has been appointed as dna’s global president. “Laura’s and Pam’s new roles underscore our commitment not only to keep pace but to set the pace in delivering impactful, innovative solutions that our clients require as they navigate the complexities of an ever-evolving healthcare landscape,” said TWSC CEO Gail Heimann.
Manifest appoints Helen Kenny as its first chief operating officer. Kenny joined the firm in 2013, serving as a partner since 2020 and holding the position of group special operations director since 2022. As COO, she will oversee the development of the agency’s proprietary technologies and innovations, including its omni-channel reporting platform, The Loop, and its creator collaboration system, ROGER. Working in partnership with Manifest found and group chief executive Alex Myers, Kenny will work to ensure that Manifest’s international workforce, which spans six studios and five time zones, operates effectively as a global team. “As well as knowing the bones of Manifest, Helen is without doubt the most progressive operational brain I have met; passionate about innovation and disrupting the expected, but often outmoded, operational tropes of agency-land,” said Myers.
Banner Public Affairs hires Maranda Saling as VP of government relations. Saling comes to Banner from the Rural Community Assistance Partnership, where she served as government affairs and policy manager. She previously worked for Cory Booker’s 2020 senatorial campaign and was subsequently a staffer in his Senate office. Before that, she founded and ran her own firm, Belleflower Communications. Saling will assist clients from Banner’s Washington, D.C. headquarters. “The addition of Maranda and her impressive and proven government relations capabilities is a tremendous asset to our work at Banner,” said Banner Public Affairs partner Brett Thompson. “Her ability to navigate and obtain crucial funds for clients continues to strengthen and elevate our ability to achieve big wins for those we work for.”
|Lisa De Bonis
Huge, Interpublic Group’s creative consultancy, promotes Lisa De Bonis to CEO. De Bonis has been with the agency since 2021, most recently serving as global chief product and growth officer. She previously served as managing director at Accenture Interactive and a partner at Havas London. DeBonis succeeds Mat Baxter, who had served in the role since 2021 and calls her “the natural successor to continue the transformation of Huge.” IPG CEO Philippe Krakowsky said that “Lisa is a digital-first thinker with deep and global experience in digital marketing, consultancy and creativity, who can build on the company’s positioning as a center for innovation that delivers business results.”