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| Chantel Cassar, Lauren Arnold |
Category Communications, which serves clients in the real estate, tech and retail industries, launches in Toronto. Founders Lauren Arnold and Chantel Cassar say that their aim is to provide a personal approach to data-driven storytelling, intentionally building a boutique client list of changemaker brands. Its services include media relations, thought leadership, social media management, influencer marketing, event planning and crisis communications. The agency kicks off with an advisory board that includes former chair and CEO of Edelman Canada and Latin America Lisa Kimmel, and The Berman Group founder and president Sarah Berman.
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Red House, a B2B marketing agency based in Atlanta for two decades, opens an office in Nashville. The Nashville office is led by Joe Youngs, SVP and head of consulting for the firm. Red House says it chose Nashville based on its deep experience with the city’s rapidly growing industries, which include financial services, healthcare, insurance, manufacturing, professional services, supply chain and technology. “Red House has longstanding roots in Nashville, and we’re excited to be a part of the strong business growth that’s underway,” said Youngs.
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The PR Council elects MSL U.S. CEO Diana Littman as 2024 chair of its board of directors. In this role, Littman is charged with bringing focus and urgency to the PRC’s mission of helping leaders build more valued and valuable agencies in a period of enormous change and opportunity. Also elected to the board’s executive committee are vice chair Julie Colehour, partner, C+C (Seattle); treasurer Brandon Wilson, president & CEO, Wilbron (Birmingham); and Brooke Hovey, global president, BCW (Austin), as secretary. PRC president Kim Sample is also a member of the executive committee.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
