Chantel Cassar, Lauren Arnold

Category Communications, which serves clients in the real estate, tech and retail industries, launches in Toronto. Founders Lauren Arnold and Chantel Cassar say that their aim is to provide a personal approach to data-driven storytelling, intentionally building a boutique client list of changemaker brands. Its services include media relations, thought leadership, social media management, influencer marketing, event planning and crisis communications. The agency kicks off with an advisory board that includes former chair and CEO of Edelman Canada and Latin America Lisa Kimmel, and The Berman Group founder and president Sarah Berman.

Red House

Red House, a B2B marketing agency based in Atlanta for two decades, opens an office in Nashville. The Nashville office is led by Joe Youngs, SVP and head of consulting for the firm. Red House says it chose Nashville based on its deep experience with the city’s rapidly growing industries, which include financial services, healthcare, insurance, manufacturing, professional services, supply chain and technology. “Red House has longstanding roots in Nashville, and we’re excited to be a part of the strong business growth that’s underway,” said Youngs.


The PR Council elects MSL U.S. CEO Diana Littman as 2024 chair of its board of directors. In this role, Littman is charged with bringing focus and urgency to the PRC’s mission of helping leaders build more valued and valuable agencies in a period of enormous change and opportunity. Also elected to the board’s executive committee are vice chair Julie Colehour, partner, C+C (Seattle); treasurer Brandon Wilson, president & CEO, Wilbron (Birmingham); and Brooke Hovey, global president, BCW (Austin), as secretary. PRC president Kim Sample is also a member of the executive committee.