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| Chantel Cassar, Lauren Arnold |
Category Communications, which serves clients in the real estate, tech and retail industries, launches in Toronto. Founders Lauren Arnold and Chantel Cassar say that their aim is to provide a personal approach to data-driven storytelling, intentionally building a boutique client list of changemaker brands. Its services include media relations, thought leadership, social media management, influencer marketing, event planning and crisis communications. The agency kicks off with an advisory board that includes former chair and CEO of Edelman Canada and Latin America Lisa Kimmel, and The Berman Group founder and president Sarah Berman.
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Red House, a B2B marketing agency based in Atlanta for two decades, opens an office in Nashville. The Nashville office is led by Joe Youngs, SVP and head of consulting for the firm. Red House says it chose Nashville based on its deep experience with the city’s rapidly growing industries, which include financial services, healthcare, insurance, manufacturing, professional services, supply chain and technology. “Red House has longstanding roots in Nashville, and we’re excited to be a part of the strong business growth that’s underway,” said Youngs.
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The PR Council elects MSL U.S. CEO Diana Littman as 2024 chair of its board of directors. In this role, Littman is charged with bringing focus and urgency to the PRC’s mission of helping leaders build more valued and valuable agencies in a period of enormous change and opportunity. Also elected to the board’s executive committee are vice chair Julie Colehour, partner, C+C (Seattle); treasurer Brandon Wilson, president & CEO, Wilbron (Birmingham); and Brooke Hovey, global president, BCW (Austin), as secretary. PRC president Kim Sample is also a member of the executive committee.
SourceCode Communications launches SourceCode Germany, establishing the agency's first office in continental Europe... Clario Group acquires Ted Miller Group, a Miami-founded agency focused on clients in the technology, travel & leisure and financial services sectors... Global Situation Room’s Global Risk Advisory Council is hosting a July 23 webinar that will go over the results of its new Reputation Risk Index.
Havas acquires MUT, a Barcelona-based firm focused on experiential marketing and sustainable events... IPREX lauches its AI Task Force...D S Simon Media, one of the first companies to produce a satellite media tour, celebrates its 40th anniversary... Washington Women in Public Relations is sponsoring an event that shows communications pros who work with associations how they can get their messages across clearly, credibly and courageously. “How Associations Lead with Strategic Storytelling,” at 6 p.m. on July 16.
TEAM LEWIS starts up its AI Practice... Thunderly launches a year-long storytelling campaign focused on how franchising can provide a pathway to business ownership... JIN, a European communications consulting group, introduces "AI Campaigning", a corporate offering designed to model and anticipate stakeholder behavior.
Karsh Hagan and Madden Media join forces as KHM... Endeavor Communications opens an office in the Harbor Point neighborhood of Stamford, CT... Big Red Oak, a Toronto-based communications firm, and D.C. area-based PA firm New Hill Consulting have launched a joint service exclusively for companies in the nuclear energy sector... The Pollack Group has partnered with Brandi AI, a platform for enterprise brand intelligence, AI visibility and Generative Engine Optimization.
Real Chemistry acquires Spurwing Communications, which advises pharmaceutical and healthcare organizations—as well as clients across a broader range of industries—throughout APAC... 5W AI Communications (5WPR) is moving its headquarters from New York to Florida (Miami, Tampa)... Valence Communications, which will focus on biopharmaceutical companies, launches under Matt Middleman, who was founder and CEO at LifeSci Communications.
