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| Chantel Cassar, Lauren Arnold |
Category Communications, which serves clients in the real estate, tech and retail industries, launches in Toronto. Founders Lauren Arnold and Chantel Cassar say that their aim is to provide a personal approach to data-driven storytelling, intentionally building a boutique client list of changemaker brands. Its services include media relations, thought leadership, social media management, influencer marketing, event planning and crisis communications. The agency kicks off with an advisory board that includes former chair and CEO of Edelman Canada and Latin America Lisa Kimmel, and The Berman Group founder and president Sarah Berman.
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Red House, a B2B marketing agency based in Atlanta for two decades, opens an office in Nashville. The Nashville office is led by Joe Youngs, SVP and head of consulting for the firm. Red House says it chose Nashville based on its deep experience with the city’s rapidly growing industries, which include financial services, healthcare, insurance, manufacturing, professional services, supply chain and technology. “Red House has longstanding roots in Nashville, and we’re excited to be a part of the strong business growth that’s underway,” said Youngs.
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The PR Council elects MSL U.S. CEO Diana Littman as 2024 chair of its board of directors. In this role, Littman is charged with bringing focus and urgency to the PRC’s mission of helping leaders build more valued and valuable agencies in a period of enormous change and opportunity. Also elected to the board’s executive committee are vice chair Julie Colehour, partner, C+C (Seattle); treasurer Brandon Wilson, president & CEO, Wilbron (Birmingham); and Brooke Hovey, global president, BCW (Austin), as secretary. PRC president Kim Sample is also a member of the executive committee.
Mod Op, a digital marketing agency, acquires brand strategy, package design & integrated marketing agency LAM Design... Warren Green & Associates is adding public relations to its services by partnering with Trip Whisperer Agency... The Pollack Group awards its Noemi Pollack Scholarship for the 2024-2025 school year to Sophie Schaked, a rising sophomore at The USC Annenberg School for Communication and Journalism.
The Bliss Group opens a London office to serve professional services, financial services, healthcare, tech and impact clients with a European presence... Granite Creek Capital Partners in partnership with Boathouse Capital, makes an investment in The District Communications Group... Treble forms an artificial intelligence practice group, which will be led out of the agency’s San Francisco office by VP Will Kruisbrink.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
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