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| Chantel Cassar, Lauren Arnold |
Category Communications, which serves clients in the real estate, tech and retail industries, launches in Toronto. Founders Lauren Arnold and Chantel Cassar say that their aim is to provide a personal approach to data-driven storytelling, intentionally building a boutique client list of changemaker brands. Its services include media relations, thought leadership, social media management, influencer marketing, event planning and crisis communications. The agency kicks off with an advisory board that includes former chair and CEO of Edelman Canada and Latin America Lisa Kimmel, and The Berman Group founder and president Sarah Berman.
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Red House, a B2B marketing agency based in Atlanta for two decades, opens an office in Nashville. The Nashville office is led by Joe Youngs, SVP and head of consulting for the firm. Red House says it chose Nashville based on its deep experience with the city’s rapidly growing industries, which include financial services, healthcare, insurance, manufacturing, professional services, supply chain and technology. “Red House has longstanding roots in Nashville, and we’re excited to be a part of the strong business growth that’s underway,” said Youngs.
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The PR Council elects MSL U.S. CEO Diana Littman as 2024 chair of its board of directors. In this role, Littman is charged with bringing focus and urgency to the PRC’s mission of helping leaders build more valued and valuable agencies in a period of enormous change and opportunity. Also elected to the board’s executive committee are vice chair Julie Colehour, partner, C+C (Seattle); treasurer Brandon Wilson, president & CEO, Wilbron (Birmingham); and Brooke Hovey, global president, BCW (Austin), as secretary. PRC president Kim Sample is also a member of the executive committee.
CIVIC, a New York-based brand experience agency, acquires strategic communications consultancy Wave Kilo... Hotwire Global reaches an agreement with Morning Consult to give Hotwire Global instant access to Morning Consult’s proprietary dataset... The Public Relations Student Society of America announced its 2026–2027 International Committee... Avenue Z is named a Shopify Platinum Partner, the highest tier of Shopify’s Service Partner Program.
ICR releases a report that says the SPAC IPO market has been trending upward—and is likely to stay on that track... Washington Women in PR is sponsoring an April 15 event that looks at how women can change the dynamics that often keep them in lower-visibility positions through strategic self-advocacy and organizational awareness... Life Science Cares Boston, an organization supported by LaVoieHeathScience, will convene leaders, employees and partners from across the life sciences industry for its annual Impact Breakfast on April 13 at the Omni Boston Hotel at the Seaport.
Bell Yard Communications and Kysen PR, London-based firms that focus on legal market and litigation PR, are merging. The combined firm will operate as Bell Yard Kysen Communications... FINN Partners launches Travel with Tastemakers, a global report that looks at more than 25 destinations through the eyes of the creatives who shape them... Baker Public Relations, a woman-owned agency based in Albany with offices in Pittsburgh, PA and St. Petersburg, FL, rebrands as The Baker Agency. 
