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Crowe PR, which is celebrating its ninth anniversary, acquires Eckis Marketing. Eckis offers full-service creative marketing campaigns to e-commerce and lifestyle-based brands, and has worked with clients including Better Brand, CLEARSTEM Skincare, Mela and Marriott + Hilton. The acquisition will provide Crowe PR with additional elevated design and content creation capabilities, helping the agency expand its national presence and content creation capabilities. . As technology continues to advance, changing ways customers engage with brands, so must we, as professionals, understand which integrated approaches make the biggest impact on reputation, sales and business growth,” said Crowe PR founder and CEO Anna Crowe.
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Prosek Partners relocates its London office to a new space in Covent Garden to support its growth, having doubled in team size and client revenue. The agency has also expanded the team of managing directors that run the office to four members, adding Maria Gonzalez, a financial communications counsellor for asset management and private markets clients, who now heads the firm’s marketing efforts in London. Prosek’s London office is the firm’s second largest globally. “Our more than 40-person-strong London team has some of the most strategic and entrepreneurial minds in the industry, and I’m excited for our continued growth,” said Prosek Partners founder and managing partner Jennifer Prosek.
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Merrick Towle changes its name to Merrick Creative and announces a transition in its leadership as the founding executives, Harry Merrick and Glenn Towle, retire from their roles. Jason Smith, who was previously VP, North America customer success and services at Red Hat, will now be CEO and partner at Merrick Creative, and kglobal creative director Thomas Frank is coming on as partner and chief creative officer. Harry Merrick will remain involved in Merrick Creative in an advisory role. "We are immensely grateful to Harry and Glenn for their remarkable leadership and contributions to Merrick Towle," said Smith. "Under their guidance, the agency has achieved remarkable milestones and garnered a reputation for innovation and client satisfaction.”
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
