Crowe PR, which is celebrating its ninth anniversary, acquires Eckis Marketing. Eckis offers full-service creative marketing campaigns to e-commerce and lifestyle-based brands, and has worked with clients including Better Brand, CLEARSTEM Skincare, Mela and Marriott + Hilton. The acquisition will provide Crowe PR with additional elevated design and content creation capabilities, helping the agency expand its national presence and content creation capabilities. . As technology continues to advance, changing ways customers engage with brands, so must we, as professionals, understand which integrated approaches make the biggest impact on reputation, sales and business growth,” said Crowe PR founder and CEO Anna Crowe.
Prosek Partners relocates its London office to a new space in Covent Garden to support its growth, having doubled in team size and client revenue. The agency has also expanded the team of managing directors that run the office to four members, adding Maria Gonzalez, a financial communications counsellor for asset management and private markets clients, who now heads the firm’s marketing efforts in London. Prosek’s London office is the firm’s second largest globally. “Our more than 40-person-strong London team has some of the most strategic and entrepreneurial minds in the industry, and I’m excited for our continued growth,” said Prosek Partners founder and managing partner Jennifer Prosek.
Merrick Towle changes its name to Merrick Creative and announces a transition in its leadership as the founding executives, Harry Merrick and Glenn Towle, retire from their roles. Jason Smith, who was previously VP, North America customer success and services at Red Hat, will now be CEO and partner at Merrick Creative, and kglobal creative director Thomas Frank is coming on as partner and chief creative officer. Harry Merrick will remain involved in Merrick Creative in an advisory role. "We are immensely grateful to Harry and Glenn for their remarkable leadership and contributions to Merrick Towle," said Smith. "Under their guidance, the agency has achieved remarkable milestones and garnered a reputation for innovation and client satisfaction.”