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360PR+ relocates its New York office to 60 Charlton Street, a LEED Gold certified building in the city’s Hudson Square district, which is home to a growing number of creative, media, entertainment and technology businesses. "With hybrid work in full swing, we want our employees to be inspired and to feel supported when they come into the office," said 360PR+ founder and CEO Laura Tomasetti, who noted that the new office’s design “naturally encourages people to come together, create, collaborate and learn.” Three Cheers PR, 360's adult beverage specialist agency, will be co-located with 360 at the new address, where Arcade Songs, Bubble Beauty and Picus Capital will also be tenants, and Disney's new office campus and Google's New York headquarters are just a block away.
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Hahn, a predictive marketing and PR agency, launches Hahn Labs, a measurement company that aims to redefine how businesses understand their return on marketing investment. The new company represents the evolution of the agency's acquisition of data science and analytics firm Statistical Vision in 2021. Hahn Labs' data science team is led by chief data officer Michael Griebe, a former Oxford economics professor. Its first product, the Earned Lift Model, is an algorithm is able to correlate earned media mentions with sales results and provide predictive forecasting for the expected sales impact of a brand's media mentions. “We're bringing an A.I. perspective to evaluating impact so clients can confidently make smart business decisions on their marketing and PR mix," said Hahn Labs general manager Tim Weinheimer.
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F2 Strategy, a wealth management technology services company, acquires boutique marketing consultancy, SKY Marketing Consultants. SKY provides strategic positioning and marketing services, client marketing and messaging, and a suite of digital marketing solutions that are designed for national and regional broker-dealers, independent registered investment advisors and asset managers. As a result of the acquisition, SKY co-founder Jeremy Jackson becomes F2 chief marketing officer, while co-founder Liz Fritz will remain actively involved with strategic growth initiatives as a board officer. F2 Strategy CEO and co-founder Doug Fritz will lead the unified teams under the F2 brand. “Growth-minded financial services firms are quickly realizing the importance of bridging the gap between marketing and technology,” said Jackson. “By joining forces with the team at F2, we have found the right partner to facilitate the integration of marketing and technology within our shared client base.”
APCO is launching the Global Africa Investment Summit, a platform designed to accelerate investment across Africa... LV8, which specializes in social media strategies and digital marketing, launches a paid media practice... Moxie Strategies introduces Aimi by Moxie, an AI-powered qualitative research product.
The Shipyard, which owns Fahlgren Mortine and TURNER, makes a strategic investment in FancyAI... LAVIDGE launches InkFox Publicity (a LAVIDGE Co.), a publicity firm that will work with publishers; hybrid presses; and professional, indie and self-published authors... 5W PR introduces an investment division.
Supreme Group acquires Broth, a science-first creative agency... BridgeView Marketing launches PR Rosetta Stone, a proprietary, AI-enabled PR reporting and intelligence system... Imperio Chaos, a New York-based public affairs and global advisory firm, is founded by former Dezenhall Resources VP Annie Moore and Victor Lopez, who was previously president of the San Diego Lincoln Club.
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
