Dukas Linden Public Relations forms a partnership with the Private Equity Women Investor Network, an organization that aims to raise the profile of senior-level women in the private equity industry with the goal of increasing diversity in private markets leadership over time. DLPR will work in tandem with PEWIN’s executive leadership team to support its communications and advocacy platform while also providing educational programming and resources to its membership. Programs will focus on executive communications strategies, media relations, the private markets news cycle, and more. “We are excited to partner with DLPR, a leader in financial public relations with a long-standing reputation of providing the necessary tools and support for female professionals to thrive,” said PEWIN executive director Emily Mendell.


CORE Public Relations a division of CORE IR, launches CORE Advance, an expanded suite of tailored communications and brand development services. The suite includes Strategic Brand Elevation (custom-tailored approaches to enhance the perception, visibility and value of brands); True Voice (creation of a cohesive voice that retains continuity and impact across all touchpoints and stakeholders); Positioning Pull-Through (positioning of clients’ narratives through a diverse set of mediums); Amplified Content (original content ranging from press releases to written articles to marketing collateral); Digital Authority (consistent and impactful brand presence development and management across social and digital platforms); and The Advisory Circle (a think tank of experts guiding communications). “The introduction of CORE Advance is an exciting step forward for us and our clients, empowering companies to reach their brand building and engagement goals,” said CORE IR president and co-founder Scott Gordon.


Grasslands: A Journalism-Minded Agency, which has focused on cannabis and psychedelics PR and marketing since its founding in 2016, is expanding into the broader natural products and wellness sector—addressing both the wider normalization of cannabis and psychedelics, and the growing synergy and overlap between these industries and the mainstream natural wellness market. “Our deep due diligence with our natural products partners revealed that these wellness brands are underserved by the status quo,” said agency founder and CEO Ricardo Baca. “We’ve become particularly well-equipped to support a wider range of clients across these related industries.”


Wilbron, a Birmingham, AL-based agency, has been elected to partner with PROI Worldwide. Founded in 2006, the agency has built on its early work as a management consultancy for college presidents, and now delivers public relations and communications services for clients in healthcare, education and financial services. “Wilbron has a unique focus and skill set that will complement the resources throughout our network,” said Jeff Lambert, global chair of PROI Worldwide and chair of Lambert Global. “Our agency is committed to work that uplifts communities, promotes ethical business practices, and positively changes the lives of ordinary people,” said Wilbron president and CEO Brandon Wilson.