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| Claire Lavery |
Morrow Sodali launches a research practice for the EMEA region. The new division, based in London, will be led by Claire Lavery, who established and grew Rivel, Inc.’s European business over the last 12 years. Morrow Sodali’s EMEA research practice will principally focus on stakeholder perception research, providing actionable and meaningful insights for clients across the region, and topical thought leader, market driven research. Her appointment and the establishment of the research practice follows Morrow Sodali’s recent acquisition of strategic communications consultancy Powerscourt. “Claire’s recruitment is a key part of the development of a full-service stakeholder engagement firm in Europe,” said Morrow Sodali CEO international Christian Sealey. “Her service is a perfect complement to our existing suite, allowing us to fulfil more needs for more clients.”
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| Bree DeVita |
Maverick Public Relations, which specializes in the sustainable technology, clean energy, biotech, agribusiness, and cannabis sectors, establishes a New York City office, which will be led by agency VP of media & influencer relations Bree DeVita. Headquartered in Denver, Maverick also has offices in Los Angeles, Miami, Nevada, Europe, and Mexico. The expansion to New York aims to support current media partnerships while implementing future planned initiatives. DeVita will focus on fostering journalist relationships, engaging key influencers and serving as Maverick’s representative at events. “After spending the first half of my career in New York City, it has been a goal to establish a presence there for my own company,” said Maverick PR founder and CEO Shawna Seldon McGregor. “Bree has an incredible ability to intuitively understand a client’s industry and individual business needs. She possesses the kind of skills you only find in people once in a lifetime. There’s no one better to lead this charge.”
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Voxus PR, a B2B technology marketing agency, expands its content creation services. The new services, which are intended to give technology brands the differentiated content needed to drive narratives across earned, owned and paid media, cover standalone assets and turnkey packaged programs. Offerings include content audits and gap assessments, competitive content analysis, messaging, contributed and sponsored content, eBooks, videos, surveys and reports, case studies, blogs, product briefs, website copy and sales playbooks. “Our deep technology understanding and rich storytelling DNA allow us to bring a unique perspective to the broader marketing and sales content discussion,” said Voxus PR managing partner Justin Hall.
APCO is launching the Global Africa Investment Summit, a platform designed to accelerate investment across Africa... LV8, which specializes in social media strategies and digital marketing, launches a paid media practice... Moxie Strategies introduces Aimi by Moxie, an AI-powered qualitative research product.
The Shipyard, which owns Fahlgren Mortine and TURNER, makes a strategic investment in FancyAI... LAVIDGE launches InkFox Publicity (a LAVIDGE Co.), a publicity firm that will work with publishers; hybrid presses; and professional, indie and self-published authors... 5W PR introduces an investment division.
Supreme Group acquires Broth, a science-first creative agency... BridgeView Marketing launches PR Rosetta Stone, a proprietary, AI-enabled PR reporting and intelligence system... Imperio Chaos, a New York-based public affairs and global advisory firm, is founded by former Dezenhall Resources VP Annie Moore and Victor Lopez, who was previously president of the San Diego Lincoln Club.
The PHA Group, which has offices in London, Manchester and Leeds, is expanding to New York... The Next Solutions Group launches NSG Health... Rational 360, a DC-based firm, has relocated to an 18,000-square-foot space on the city’s K Street business corridor... KAOH Media, a firm specializing in clean energy, sustainable infrastructure, and ESG-driven investments, launches Fieldwise Civic Engagement.
SKDK merges with digital advertising firm Wavelength Strategy... Supreme Group launches Supreme Intelligence, an artificial intelligence platform designed to meet the commercial needs of healthcare and life sciences companies... Relevance International introduces Artificial Intelligence Amplification Optimization, a proprietary service designed to help brands create a competitive advantage for AI visibility... IMAGINE PR introduces a brand partnerships division, which will focus on ensuring that partnerships are meaningful and measurable, rather than transactional.
