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| Claire Lavery |
Morrow Sodali launches a research practice for the EMEA region. The new division, based in London, will be led by Claire Lavery, who established and grew Rivel, Inc.’s European business over the last 12 years. Morrow Sodali’s EMEA research practice will principally focus on stakeholder perception research, providing actionable and meaningful insights for clients across the region, and topical thought leader, market driven research. Her appointment and the establishment of the research practice follows Morrow Sodali’s recent acquisition of strategic communications consultancy Powerscourt. “Claire’s recruitment is a key part of the development of a full-service stakeholder engagement firm in Europe,” said Morrow Sodali CEO international Christian Sealey. “Her service is a perfect complement to our existing suite, allowing us to fulfil more needs for more clients.”
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| Bree DeVita |
Maverick Public Relations, which specializes in the sustainable technology, clean energy, biotech, agribusiness, and cannabis sectors, establishes a New York City office, which will be led by agency VP of media & influencer relations Bree DeVita. Headquartered in Denver, Maverick also has offices in Los Angeles, Miami, Nevada, Europe, and Mexico. The expansion to New York aims to support current media partnerships while implementing future planned initiatives. DeVita will focus on fostering journalist relationships, engaging key influencers and serving as Maverick’s representative at events. “After spending the first half of my career in New York City, it has been a goal to establish a presence there for my own company,” said Maverick PR founder and CEO Shawna Seldon McGregor. “Bree has an incredible ability to intuitively understand a client’s industry and individual business needs. She possesses the kind of skills you only find in people once in a lifetime. There’s no one better to lead this charge.”
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Voxus PR, a B2B technology marketing agency, expands its content creation services. The new services, which are intended to give technology brands the differentiated content needed to drive narratives across earned, owned and paid media, cover standalone assets and turnkey packaged programs. Offerings include content audits and gap assessments, competitive content analysis, messaging, contributed and sponsored content, eBooks, videos, surveys and reports, case studies, blogs, product briefs, website copy and sales playbooks. “Our deep technology understanding and rich storytelling DNA allow us to bring a unique perspective to the broader marketing and sales content discussion,” said Voxus PR managing partner Justin Hall.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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