 |
Hemsworth marks its 10th anniversary with a series of initiatives including a new logo and a restructuring of the agency into four distinctive divisions—Hemsworth: Travel & Tourism, Hemsworth: Food, Wine & Spirits, Hemsworth: Lifestyle and Hemsworth: Franchise Brands. The agency has also launched 10 “client-first” packages that do not require commitment to an ongoing PR retainer and instead are available a la carte, covering such areas as franchising, social media, media training and the C-suite Speaker’s Bureau, a thought leadership package available to C-level executives across a variety of industries. Also, as a part of its “Commitment to Kindness” program, Hemsworth will close all offices on the 10th of each month for agency service days, affording team members the opportunity to give back within their local communities. The agency has introduced discounted PR and social media programming for franchisors that meet VetFran and women-owned (WBEE) or minority-owned (MBE) requirements. “We’ve evolved with the times, tackling challenges with a positive, passionate, nimble approach,” said Hemsworth founder and president Samantha Jacobs.
 |
R.R. Donnelley & Sons Company enters into a definitive agreement to acquire digital and print marketing businesses from Vericast Corp. The Vericast Digital Marketing & Technology business includes a sophisticated set of digital marketing solutions that include social media marketing and email marketing as well as contextual targeting and connected TV. The print marketing businesses being acquired include shared mail and free-standing inserts, as well as digital and print coupon clearing businesses. “The acquisition of these businesses strengthens RRD’s existing marketing creative execution, said RRD president and CEO Tom Quinlan. The transaction is subject to regulatory approval and other customary conditions and is expected to close in the second quarter of 2024.
 |
| Jon Hukill |
Crimson Atlantic Communications, a public relations and public affairs firm with a presence in DC and Baltimore is founded by former FOVNDRY director of public relations Jon Hukill. Hukill was previously a VP at kglobal. Before that, he served as a digital news editor and political campaign spokesperson. Crimson Atlantic offers strategic communications services to trade associations, nonprofits, private industry, and other policy-minded organizations seeking to raise awareness and influence opinion.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
