Hemsworth marks its 10th anniversary with a series of initiatives including a new logo and a restructuring of the agency into four distinctive divisions—Hemsworth: Travel & Tourism, Hemsworth: Food, Wine & Spirits, Hemsworth: Lifestyle and Hemsworth: Franchise Brands. The agency has also launched 10 “client-first” packages that do not require commitment to an ongoing PR retainer and instead are available a la carte, covering such areas as franchising, social media, media training and the C-suite Speaker’s Bureau, a thought leadership package available to C-level executives across a variety of industries. Also, as a part of its “Commitment to Kindness” program, Hemsworth will close all offices on the 10th of each month for agency service days, affording team members the opportunity to give back within their local communities. The agency has introduced discounted PR and social media programming for franchisors that meet VetFran and women-owned (WBEE) or minority-owned (MBE) requirements. “We’ve evolved with the times, tackling challenges with a positive, passionate, nimble approach,” said Hemsworth founder and president Samantha Jacobs.


R.R. Donnelley & Sons Company enters into a definitive agreement to acquire digital and print marketing businesses from Vericast Corp. The Vericast Digital Marketing & Technology business includes a sophisticated set of digital marketing solutions that include social media marketing and email marketing as well as contextual targeting and connected TV. The print marketing businesses being acquired include shared mail and free-standing inserts, as well as digital and print coupon clearing businesses. “The acquisition of these businesses strengthens RRD’s existing marketing creative execution, said RRD president and CEO Tom Quinlan. The transaction is subject to regulatory approval and other customary conditions and is expected to close in the second quarter of 2024.

Jon Hukill
Jon Hukill

Crimson Atlantic Communications, a public relations and public affairs firm with a presence in DC and Baltimore is founded by former FOVNDRY director of public relations Jon Hukill. Hukill was previously a VP at kglobal. Before that, he served as a digital news editor and political campaign spokesperson. Crimson Atlantic offers strategic communications services to trade associations, nonprofits, private industry, and other policy-minded organizations seeking to raise awareness and influence opinion.