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Hemsworth is chosen as United States agency representative for latamPR, a network of Latin America-based strategic communications agencies. Heading up the Hemsworth-latamPR relationship will be Hemsworth founder and president Samantha Jacobs, VP Cathy Angel and associate VP Kayla Atwater. The new relationship will give Hemsworth clients access to a network of multilingual communications strategists and A-list media in top Latin America markets. In addition, Latin American brands working with a latamPR members will now be able to tap into Hemsworth’s extensive media connections in top U.S. markets. Formed in 2007, latamPR spans 14 Spanish-speaking countries, as well as Brazil, the United Kingdom, and now the United States. “This partnership will bring added value to our clients, while growing our portfolio of brand partners, media and diverse communications strategists,” said Jacobs.
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McGuffin Creative Group, a Chicago-based marketing and advertising agency, opens applications for its 2024 McGuffin Grant. Launched in 2011, the grant gives one 501(c)(3) nonprofit recipient per year access to the expertise and guidance of the McGuffin team, totaling $30,000 in work. The scope of the work is defined by the client’s needs and goals, which might include building a more compelling brand, launching a fundraising campaign, or designing materials to help a brand take root or expand its reach. An online application for the grant is available at mcguffincg.com/grant and must be submitted by April 15 at 11:59pm CT. “To provide a deserving nonprofit with the creative talent and strategic know-how to meet a marketing goal is extremely satisfying,” said McGuffin president Chris Sculles. “Our goal is simply to help people doing good to do even better.”
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Content marketing agency Manifest is acquired by ARS Advertising. Manifest will continue to operate independently under its existing brand, with CEO Melissa Bouma remaining in her position and reporting to ARS chief executive officer Ross Shelleman. “We’re very excited and optimistic about this partnership and the opportunities that it provides to both our team and client partners. Harnessing the power of both scale and range will fuel creativity while driving efficiencies across the two companies,” said Bouma.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
Vested forms a strategic partnership with growth marketing platform Fintel Connect, geared at driving growth for banks and financial brands through affiliate marketing... WPP launches WPP Open Pro, a new edition of its AI marketing platform WPP Open, which will provide a range of integrated, AI-powered delivery models... MikeWorldWide is hosting The Platform Fluency Initiative Webinar on Nov. 3 at 12:30 p.m. designed to help senior communicators navigate the opportunities of AI.
