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Hemsworth is chosen as United States agency representative for latamPR, a network of Latin America-based strategic communications agencies. Heading up the Hemsworth-latamPR relationship will be Hemsworth founder and president Samantha Jacobs, VP Cathy Angel and associate VP Kayla Atwater. The new relationship will give Hemsworth clients access to a network of multilingual communications strategists and A-list media in top Latin America markets. In addition, Latin American brands working with a latamPR members will now be able to tap into Hemsworth’s extensive media connections in top U.S. markets. Formed in 2007, latamPR spans 14 Spanish-speaking countries, as well as Brazil, the United Kingdom, and now the United States. “This partnership will bring added value to our clients, while growing our portfolio of brand partners, media and diverse communications strategists,” said Jacobs.
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McGuffin Creative Group, a Chicago-based marketing and advertising agency, opens applications for its 2024 McGuffin Grant. Launched in 2011, the grant gives one 501(c)(3) nonprofit recipient per year access to the expertise and guidance of the McGuffin team, totaling $30,000 in work. The scope of the work is defined by the client’s needs and goals, which might include building a more compelling brand, launching a fundraising campaign, or designing materials to help a brand take root or expand its reach. An online application for the grant is available at mcguffincg.com/grant and must be submitted by April 15 at 11:59pm CT. “To provide a deserving nonprofit with the creative talent and strategic know-how to meet a marketing goal is extremely satisfying,” said McGuffin president Chris Sculles. “Our goal is simply to help people doing good to do even better.”
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Content marketing agency Manifest is acquired by ARS Advertising. Manifest will continue to operate independently under its existing brand, with CEO Melissa Bouma remaining in her position and reporting to ARS chief executive officer Ross Shelleman. “We’re very excited and optimistic about this partnership and the opportunities that it provides to both our team and client partners. Harnessing the power of both scale and range will fuel creativity while driving efficiencies across the two companies,” said Bouma.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
FGS Global is collaborating with The 350 Club, a closed community for board members and leaders of large global companies... Impact XM, a portfolio company of global investment firm The Riverside Company, acquires Jack Morton from Omnicom... Southwest Strategies Group, a San Diego-based firm with offices in Fresno, Los Angeles, Phoenix, San Francisco and Seattle, rebrands as Bodewell Group, unifying its family of agencies into a single strategic communications firm.
