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Hemsworth is chosen as United States agency representative for latamPR, a network of Latin America-based strategic communications agencies. Heading up the Hemsworth-latamPR relationship will be Hemsworth founder and president Samantha Jacobs, VP Cathy Angel and associate VP Kayla Atwater. The new relationship will give Hemsworth clients access to a network of multilingual communications strategists and A-list media in top Latin America markets. In addition, Latin American brands working with a latamPR members will now be able to tap into Hemsworth’s extensive media connections in top U.S. markets. Formed in 2007, latamPR spans 14 Spanish-speaking countries, as well as Brazil, the United Kingdom, and now the United States. “This partnership will bring added value to our clients, while growing our portfolio of brand partners, media and diverse communications strategists,” said Jacobs.
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McGuffin Creative Group, a Chicago-based marketing and advertising agency, opens applications for its 2024 McGuffin Grant. Launched in 2011, the grant gives one 501(c)(3) nonprofit recipient per year access to the expertise and guidance of the McGuffin team, totaling $30,000 in work. The scope of the work is defined by the client’s needs and goals, which might include building a more compelling brand, launching a fundraising campaign, or designing materials to help a brand take root or expand its reach. An online application for the grant is available at mcguffincg.com/grant and must be submitted by April 15 at 11:59pm CT. “To provide a deserving nonprofit with the creative talent and strategic know-how to meet a marketing goal is extremely satisfying,” said McGuffin president Chris Sculles. “Our goal is simply to help people doing good to do even better.”
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Content marketing agency Manifest is acquired by ARS Advertising. Manifest will continue to operate independently under its existing brand, with CEO Melissa Bouma remaining in her position and reporting to ARS chief executive officer Ross Shelleman. “We’re very excited and optimistic about this partnership and the opportunities that it provides to both our team and client partners. Harnessing the power of both scale and range will fuel creativity while driving efficiencies across the two companies,” said Bouma.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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