HAVAS Red (formerly Red HAVAS) adds HAVAS Red Ivory Coast (Côte d'Ivoire) to its network. Aurélie Jarry, who has served as managing director Ivory Coast & regional director West Africa for HAVAS since 2021, has been named managing director of the start-up. The move follows the network’s initial expansion into Africa last October, when it opened in Johannesburg. The addition brings HAVAS Red’s merged-media capabilities into a total of 18 markets around the world. The Ivory Coast office now operates in a unified way across HAVAS Red’s seven disciplines around the world: health and wellness, corporate PR and reputation management, technology and e-commerce, consumer and lifestyle, automotive and mobility, travel and hospitality, as well as employee engagement and internal communications. “Opening up shop in South Africa last year was a big step for us into an exciting region, and now we’re ready to grow our footprint into West Africa, where our HAVAS colleagues have already been doing groundbreaking work,” said HAVAS Red global CEO and chairman of the HAVAS PR Network, James Wright.


CURA Strategies, an integrated health care communications and public affairs consulting firm, launches Advocacy Accelerator, an online platform built to help advocates achieve their policy goals. Focused exclusively on health care issues, it offers resources for government relations professionals and volunteer advocates through virtual training, free resources and community-building opportunities. The platform’s flagship training program, Advocacy Academy, is a low-cost virtual course that teaches budding advocates and volunteers the basics of advocacy, providing the essential groundwork needed to prepare advocates for Capitol Hill. “We built the Advocacy Accelerator to create what we could not find in the market—health care-specific advocacy resources and networking with professionals who are improving health care through policy advocacy,” said CURA Strategies CEO Anne Woodbury.


POV Strategy and Research, which provides gaming-focused marketing and insight, launches in Dallas. Co-founded by industry veterans Zach Eller and Justin Palacios, who have partnered with brands such as Domino's, Jack in the Box, Oakley, PRIME Hydration and Samsung, POV is focused on helping brands understand and engage the diverse and rapidly growing audience of gamers worldwide. Its services range from audience research and influencer marketing to paid media campaigns and world building strategy in platforms like UEFN and Roblox. "Our goal is to help you understand the opportunities in the space and give you our completely honest and impartial advice and recommendations,” said Eller.


AMP3 PR releases its AMPlified Magazine: Volume 3. The online ‘zine, which first launched during NYFW last Fall, features news, launches, and collaborations from the agency’s mix of fashion, beauty, spirits, luxury and lifestyle brands, as well as interviews with industry leaders (including editors, influencers or stylists), analyses on micro-trends, and Q&As with AMP3 team members. “We don’t believe in gatekeeping information, that’s why we’ve launched initiatives like CAMP3 - our complimentary PR bootcamp - and now the magazine,” said AMP3 CEO and managing partner Alyson Roy. “Since we work all day on pitching media and consuming media, we figured it only makes sense to create some media of our own and to have a little bit of fun with it along the way.”