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DiGennaro Communications, a B2B agency serving the media, marketing, technology and entertainment sectors, forms a partnership with marketing industry veteran Jon Bond. Bond, who founded his first agency (Kirshenbaum & Bond) in 1987, will collaborate with DGC founder and CEO Samantha DiGennaro to expand DGC’s proprietary Marketing to Marketers offering, which focuses on helping CMOs, CROs, founders, CEOs and company leaders build enterprise and personal brands in support of business growth. “With such a brilliant mind and deep hands-on experience creating world-class marketing and advertising campaigns, Jon is an invaluable partner to DGC as our offering continues to evolve to stay two steps ahead of our ever-changing industry,” said DiGennaro.
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SPREAD PR, which works with companies in the luxury manufacturing, interiors and hospitality sectors, is rebranding as SPREAD Communications. The change is meant to fully encapsulate the services the agency offers, which include brand strategy, media planning and buying, corporate event planning, digital marketing, social media campaign planning and strategic consulting. The rebrand, which marks the firm’s 20th anniversary, also includes a new company logo and website. “We’ve long done more than just PR on behalf of our clients, but realized it was time to make that more clear as brands increasingly turn to us for additional services,” said Spread co-founder Tyler Hamilton Larmee.
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The Florida Public Relations Association rebrands its Annual Conference, which is celebrating its 85th anniversary, to the PR & Comms Summit. The event will take place from August 4 - 7 at the Grand Hyatt Tampa Bay, with a lineup that includes Microsoft, Walt Disney World Resort and Paramount / MTV Studios. Attendees will gain insights into the evolving communications landscape through workshops, keynote sessions and networking opportunities. "This year's lineup is the most exciting in years. Highlights include sessions on crisis communications, the future of storytelling and leveraging social media influencers," said FPRA president Wendy Crites Wacker. Registration for the PR & Comms Summit is now open, and early bird pricing is available until May 31, with special rates for FPRA members and students.
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InChrist Communications, a provider of strategic communication services for faith-based organizations, ministries, companies and individuals, is hosting an hour-long live expert panel discussion – titled “Edgy PR & The Power of New Media” — April 24 at 1 p.m. ET. The presentation will bring together experts from across the faith-based media world to look at how new media, including social media platforms, can give nonprofits a powerful voice. “Mastering the art of storytelling, leveraging edgy angles, and crafting compelling digital, visual, and audio content are essential to capturing attention and propelling your story into the spotlight,” said ICC founder and CEO Palmer Holt.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
