Bill Nowling, who served a 20-month stint as PR chief for Detroit's emergency manager Kevyn Orr, has been named senior partner in Finn Partners' new outpost in the Motor City.

He joined Orr's office to help handle the financial restructuring and ensuing Chapter 9 filing, and exited Oct. 31 with the city's emergence from bankruptcy.

Nowling, who will take the Finn Partners job in January, also was the top communication aide for Michigan Governor Rick Snyder's successful long-shot election in 2010. He remains an advisor to Snyder.

He landed at Duffey & Petrosky ad agency following Snyder's victory, working there until the offer from Orr.

Nowling's current priority is finding a permanent office for FP, which now has 10 staffers in a co-working space with other tenants on Woodward Ave.

Investors are putting money into Detroit, which has $3B to $5B of infrastructure projects on the books over the next few years.

Finn Partners wants to be part of the re-birth of the city.