Chicago-based Reputation Partners has acquired Vollrath Associates, a Milwaukee-based PR and IR shop that builds RP's presence in the Brew City.

marilyn vollrathCo-founder Marilyn Vollrath (pictured) takes an EVP title with RP, which also adds Jessica Vollrath Huebner as a VP and Samantha Orne as an associate, effective May 2. Co-founder Phil Vollrath is exiting to continue teaching at Marqueette University.

The firm was set up in 1979 with a financial communications focus. Said Marilyn Vollrath: "This is the right decision for Vollrath Associates, at the right time and with the right partner – one who shares our values and is committed to Wisconsin for the long term.”

Megan Hakes, a co-founder of Reputation Partners, has been based in the Milwaukee area for the past 12 years and the firm said it has enjoyed incremental growth to the point where it accounted for about 25% of 2015 revenues. Hakes called VA a "firm we have long admired."