Miami-based independent marketing PR firm rbb Communications today announced that it has acquired digital marketing shop SpiderBoost Interactive.
Terms of the transaction were not publicly disclosed.
Miami-based SpiderBoost specializes in web design, search, social media and lead generation. The agency, which in 2014 reported revenues of $2.4 million, was founded in 2005. In lieu of the acquisition, the agency will now be titled SpiderBoost Communications.
rbb in a statement said the SpiderBoost team will collaborate with the agency's social media division, Digital Park, though that Miami-based operation would continue to operate as a separate business unit.
rbb, which acquired Florida shops Thorp & Company and Haber & Quinn six years ago, is also part of joint venture Gibbs-rbb Strategic Communications, which specializes in consumer and food product marketing. That partnership holds offices in New York, Chicago, Miami and Raleigh.
rbb, which was founded in 1975, in 2015 accounted for more than $7.6 million in net fees, according to O'Dwyer's rankings of PR firms.
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