McBee Strategic Consulting has been offering government relations and strategic communications services for the past 15 years, but growth over the past few years, including acquisition by Wiley Rein LLP, necessitated a new name to better describe the firm's mission and diversity of services.

Signal Group logo"A signal can take countless forms, but at its core, it is a means of effective communication. That's precisely why we chose the name to represent our brand," John Procter, executive VP, said.

The firm bolstered its digital expertise this past spring with the addition of Garth Moore, former senior director of North American digital operations for non-profit advocacy group ONE Campaign.

Other key hires are Robert Marcus, former special assistant for legislative affairs for President Barack Obama, insurance industry veteran Kim Dorgan and financial policy expert Langston Emerson.

“Signal drives positive outcomes for our clients,” Eric Bovim, managing director, said. “We deploy strategies that break convention and create new possibilities. That is what Signal represents."