Carmichael Lynch and Carmichael Lynch Relate remain stand-alone agencies, but can "snap together" to provide an integrated solution, according to Batliner.Doug Spong, who started Carmichael Lynch Spong, stepped down as president emeritus in late 2015.
The firm has been known as Spong since 2014.
"While that made sense at the time, the way that we are working, this name better reflects who we are," Batliner said.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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