Mixed martial arts promoter World Series of Fighting has signed on PR powerhouse Rubenstein Public Relations as its agency of record.
Las Vegas-based WSOF was founded in 2012. The MMA promoter, which broadcasts its live events on NBC Sports Network’s NBCSN, will bring its fight series to New York for the first time with a December 31 bout at Madison Square Garden. That event, which comes after New York’s much-awaited lifting of a decades-long ban of MMA events, follows the Ultimate Fighting Championship highly-publicized November Madison Square Garden bout, which drew more than 20,000 fans. WSOF is owned by parent company MMAWC.
New York-based Rubenstein will provide communications support for WSOF and its events, including the New Year’s Eve Madison Square Garden event.
In Taylor’s latest thought leadership piece, we explore how the creator economy is reshaping sports marketing, and why brands must move beyond visibility to earn cultural relevance in today’s always-on sports conversation.
Teneo has inked Justin Rose, British Olympic gold medalist and the world's No. 7 ranked golfer, as its brand ambassador.
To make a major impact at such events as the upcoming World Cup or the recent Winter Olympics in Milan and Cortina, marketers need to make sure that their presence feels connected across the entire experience.
TrailRunner International has named Alden Mitchell, COO of Stanford Athletics, president of its sports unit.
The College Football Playoff has named sports PR veteran Eric Tosi chief brand marketing and communications officer, a newly created role.
