Kellyanne Conway
Kellyanne Conway

CRC Public Relations has acquired The Polling Co., which was founded in 1995 by White House counselor Kellyanne Conway, to buttress its advocacy and digital offerings.

Greg Mueller, CRC president and former communications director for Pat Buchanan, called TPC “an established brand with a strong reputation among conservatives, Republicans, public policy organizations, corporations and associations.”

TPC’s WomanTrend unit tracks social, cultural, financial, professional, health trends affecting women.

Brett Lloyd, CEO of TPC, said teaming with CRC will “allow our clients to leverage our polling and research even more effectively as part of a broader PR and communications strategy. TPC will maintain its office in DC.

Conway, who stepped down from TPC upon joining the Trump White House, filed an ethics form in March that estimated her 100 ownership stake in TPC/Woman Trend from $1M to $5M.

Alexandria-based CRC, which used to be called Creative Response Concepts, has worked for clients such as Swift Boat Veterans for Truth, Koch Brothers' political advocacy group Americans for Prosperity, General Motors, Federalist Society, Brent Bozell's Media Research Center, Chevron, Americans for Tax Reform, National Conference of Catholic Bishops, PhRMA, Parents Television Council and Regnery Publishing.