Public liberal arts institution St. Mary's College of Maryland has cast a net for PR proposals to boost its outreach and "presence."
The 1,900-undergraduate, secular school wants a firm to advise on the structuring and build-out of its marketing and PR department, guide proactive PR and communications counsel, and identify key audiences and stakeholders.
St. Mary's' marketing materials note its consistent ranking as a top public liberal arts college -- No. 5 among "Top Public Schools" by US News & World Report in 2014 -- and the Washington Post's designation as "a place to get an Ivy League education at a public school price."
The college named Dr. Tuajuanda Jordan as its seventh president in October.
The resulting PR contract will stretch from four to six months.
Proposals are due Oct. 21. View the RFP (PDF).
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