Massachusetts is on the hunt for a digitally savvy agency to guide an education and outreach campaign aimed at victims and witnesses of the 2013 Boston Marathon bombings.
The state's Office of Victim Assistance, working with federal antiterrorism assistance funds, has allocated $750K for the first phase of the campaign, which is expected to be rolled out by April 15, 2015.
The campaign will educate the public about the long-term consequences – emotional and physical -- of trauma and urge members of the community to seek support services available.
The work includes development of a marketing plan, PSAs, digital communications, press materials and collateral, website development and a media plan.
The resulting contract is expected to run from February 2015 through June 2016.
Proposals are due Jan. 12, 2015. RFP documents can be obtained from the state's procurement portal. View the campaign backgrounder (PDF).
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