A UN-backed global organization supporting sanitation, hygiene and water supply programs in poor countries is reviewing its strategic communications to burnish the member-backed group.

washThe 25-year-old Water Supply and Sanitation Collaborative Council, based in Geneva, Switzerland, was run by the World Health Organization until 2010, when the United Nations Office for Project Services took it over. Its initial focus on clean drinking water progarms expanded to advocacy and communications in 2000 and later honed in on sanitation and hygiene, particularly in impoverished nations in Asia and Africa. In one example, a campaign launched in May with the ad agency Mother focuses on ending open defacation.

The WSSCC released an RFP on Dec. 19 open through mid-January to update and improve its strategic communications, media relations and digital efforts. That includes development of a communications plan for 2015-16, strategic counsel, and various forms of outreach, including global conferences.

Amanda Marlin, an Australian, is program manager for advocacy and communications at WSSCC, while Nebraska native David Trouba is senior program officer for communications and outreach.

Firms do not have to be based in Switzerland to pitch. WSSCC said agencies should plan for at least one visit to its Geneva headquarters at the start of the work.

Proposals are due Jan. 19.

View the RFP documents (link).