San Francisco International Airport, which saw 47M people pass through its gates last year, is reviewing its marketing and PR accounts currently worth more than $7M with the intent to create a pool of firms.
Burson-Marsteller and San Francisco-based The M Line are three-year incumbents on contracts worth $2.5M and $4.8M, respectively.
Firms are required to have a San Francisco Bay Area office and are being asked to create an outline for an integrated communications and marketing plan for the airport, encompassing advertising, public awareness and messaging.
The resulting two-year pacts with SFO will cover brand management, digital communications, media relations and internal comms. Firms can pitch all or individual sections.
SFO had $770M in revenue last year.
Proposals are due March 23. View the RFP (PDF).
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