The economic development agency for the state of Massachusetts has cast a net for a full-service communications agency to polish its image.
The Massachusetts Development Finance Agency, known as Massdevelopment, released an RFP for a firm to develop an integrated marketing plan covering paid and earned media, digital and related campaigns.
Brenda Doherty, VP of marketing and comms. for the Boston-based entity, is overseeing the RFP process.
KHJ of Boston is the incumbent.
Proposals are due March 9. View the RFP (link).
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