The New Mexico-based tourism entity for Native American tribal areas in the US has kicked off an agency search to burnish so-called "Indian Country" lands for travelers.

The American Indian Alaska Native Tourism Association, the "voice and resource" for advancing tourism for US tribes, released an RFP on Feb. 25 for integrated communications support for a range of duties from developing a new AIANTA brand to communicating "the diversity of Indian Country destinations to the consumer audience."

AIANTA is made up of member tribes from six US regions: Eastern, Plains, Midwest, Southwest, Pacific and Alaska.

Proposals are due March 31.

View the RFP (PDF).