Iowa has kicked off a review of its seven-figure tourism and economic development marketing account.
The Iowa Economic Development Authority released an RFP March 11 for a firm or multiple agencies to support its communications and marketing staff in pitching the state of tourism and business development.
Budget has been in the $15MM-$20M range over three years. Services covered include strategic comms. planning, content marketing, media relations, advertising, digital and social media.
ZLR Ignitition is the incumbent. LS2 Group, working with Edelman out of Chicago, handles PR.
The state plans a one-year contract with two year-long options.
Tina Hoffman, marketing and communications director for the IEDA, is overseeing the search.
Proposals are due April 15. View the RFP (PDF).
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