Montana's attorney general is searching for an agency to develop a public awareness campaign to curb an endemic problem of prescription drug abuse in the state.

Montana saw 484 prescription overdoses from 2010-13 and 7,200 hospital admissions over that time, in addition to rises in drug-related DUI offenses and high school students who say they've tried prescription drugs without a prescription. The Treasure State released an RFP on March 18 for the assignment to reach susceptible population segments like adults 34-60, Native Americans, active and former military personnel, and students ages 12-22.

The work includes demographic research, creative, monitoring and earned media, among other tactics.

Proposals are due April 27. View the RFP (PDF).