Rhode Island, the smallest US state, is seeking agency support as it undertakes a $5M effort to revamp its image.
"Rhode Island has dedicated substantial political and financial resources to bring together its people around a new vision for the state – one that brands Rhode Island as the best place in the Northeast to live, grow a business, and visit as a tourist or business traveler," reads an RFP release by the R.I. Commerce Corporation, the state's economic development engine.
Tourism is the major focus of the effort.
The Ocean state wants agencies to pitch solutions for public outreach, PR, advertising, brand development, design and other aspects of marketing communications with the ultimate goal of developing a statewide brand.
Proposals are due July 31. View the RFP (PDF).
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