Iowa is collecting PR proposals to fuel its "Zero Fatalities" driver safety campaign launched in 2013.
The state's Dept. of Transportation, office of strategic communications, released an RFP this week covering several PR and marketing tasks for the campaign, including creation of strategic comsm. plans, digital, annual reports and newsletters, and public service ads.
The ZF campaign touts safe driving behavior by addressing speeding, impairment, distraction, drowsiness and seat belt use. Initially launched in 2013, it was revamped into a multimedia efforlast year.
Salt Lake City advertising and PR shop Penna Powers is the incumbent.
Proposals are due Sept. 16. View the RFP (PDF).
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