Amadeus, a B2B technology company catering to the travel industry, has released an RFP for PR services in North America.
The annual budget is roughly $90,000, stemming from the company’s Miami office, plus 54,000 euros invoiced to the company’s global headquarters in Madrid, Spain.
The RFP says Amadeus is eager to take its PR to a higher level. The winning PR agency will be responsible to develop and execute an external communications strategy for the company’s North American region, enhance brand’s “Shape the Future of Travel” initiative and better distinguish Amadeus from its competitors, such as Sabre and Travelport.
Other services will include media relations and story pitching, content development, executive communications, media monitoring/coverage, corporate reputation management and issues management.
The deadline for RFP submissions is November 13, and the winning agency will be named on December 18 or thereabouts.
Download RFP (PDF)
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