Tampa's Ybor City district, looking to tackle and build on a partying image, has cast a net for agency help to position the historic area through tourism promotion, brand awareness and other marketing efforts.
The Ybor City Development Corp. released an RFP to conduct a strategic assessment of its current image and develop a plan to improve on the National Historic Landmark District, noting negative public perceptions that must be addressed.
Forged by immigrant cigar rollers pre-World War II, the district fell into decline before an arts and nightlife scene emerged in the 1980s and '90s.
"Negative public perceptions must be combatted by focusing on the many positive features that give this special area its personality," reads the RFP.
Proposals are due Jan. 5 with an optional pre-proposal conference set for Dec. 21.
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