Arizona's 10-college Maricopa community college district, one of the largest higher education sytems in the world and a key conduit for healthcare workers and job training, has cast a net for PR and communications support as it consolidates around a single marketing operation.
Maricopa Community Colleges, including two skill centers, various education centers, and 10 colleges, serve more than 250,000 students each year and employ more than 13,500 faculty and staff.
The system released an RFP for communications counsel and services as it changes its model of 12 separate marketing and PR units to a single, consolidated organization. The move is part of an overall "ONE Maricopa" campaign to integrate the institutions.
Firms will be chosen to provide marketing, communications and PR on an as-needed basis, from advertising and media buying, to media relations, social media and web strategy, among other disciplines.
Proposals are due Jan. 20. View the RFP (PDF).
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