Children’s non-profit organization Make-A-Wish Foundation is beginning the process of looking for a PR partner, and is seeking information from PR firms in the form of a pre-RFP request for information.
Make-A-Wish’s PR search is part of a measure to reinvigorate its brand. The national organization’s RFI request details a “brand refresh” plan, which focuses on a “need of an update to represent the energy and diversity of all our stakeholders, the uniqueness of the wish experience, and the life-changing impact a wish has on everyone involved.”
Budget for the campaign is estimated at $75,000. The non-profit is especially interested in agencies that can provide high level, in-kind support.
PR firms interested in submitting should provide a brief explanation regarding why their agency would make a good fit for Make-A-Wish, and to list any clients their agency has served in the non-profit sector. Firms should also provide three, one-paragraph success stories detailing how they’ve helped clients implement a brand revival initiative, to detail messaging and/or visual platforms they’ve used that are “creative, modern, impactful, and drives results,” and disclose any potential conflicts of interest.
Of the agencies that submit, three finalists will be considered. Those agencies will then receive a formal RFP.
Inquiries should be submitted to [email protected] by January 11, 2016.
Have a comment? Send it to 
No comments have been submitted for this story yet.