New York's Fashion Institute of Technology wants an agency to guide communications and branding for the 10,000-student institution.
FIT, which has expanded to offer 48 majors, including advertising and marketing comms., developed a new strategic plan in fall 2013, including a key section about updating its brand and image. The school formed a consortium for the task and presented a new brand architecture last May as a foundation for its marketing comms.
FIT has released an RFP for a firm to develop its strategic marketing communications program based on the internal brand work completed.
Proposals are due Feb. 16, 2016. View the RFP (PDF).
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