Strava, the online and mobile app GPS resource that allows users to track their athletic progress, is currently seeking a firm to handle US PR.
San Francisco-based Strava, which bills itself primarily as a cycling brand, said in RFP documents that it wants to widen and diversify its appeal among a broader group of athletes, and specifically seeks to “aggressively grow the number of runners” that use the platform, while not alienating the core athletes who currently use the brand. The company also seeks to raise its profile within the female running demographic.
The company also wants to increase the volume of media coverage the brand receives, in mainstream outlets as well as health, wellness and lifestyle publications and with business and tech press.
The RFP says the company wants firms to supply an overview regarding how it would achieve the company’s goals, and wants firms to "explain the tactics you will use to bring this strategy to life, how your team will partner with us to achieve our business goals and why your team is the team best suited to this task."
Proposals are due by 12 p.m. on Friday, February 25.
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