The US Agency for International Development is planning an agency search to guide a PR push toutiing reform initiatives underway in Ukraine, where Russia sparked a military crisis in late 2014.
USAID said it expects to award a six-month contract via an RFP process to aid the State Department unit in the "conceptualization and execution of public awareness campaigns aimed at increasing the awareness of several reform initiatives underway in Ukraine."
The underlying goal will be to boost public support of reform efforts by the Ukraine government amid confusion and misunderstanding there. The US government also wants Ukraine citizens to understand how proposed reforms "will improve their lives."
USAID did not release a date for the RFP.
The US has provided $84M in aid to Ukraine since the outbreak of the Russia crisis in 2014.
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