The University of Missouri system, the 77,000-student public education juggernaut in the Show Me State, is calling for proposals for PR support to provide crisis management and other communications counsel to its in-house team.
The system faced national scrutiny last year when protests against racism and discrimination grew to a furor that led to the resignation of president Tim Wolfe.
University officials were criticized for a slow response to the crisis, which saw black members of the school's football team threaten to boycott a game and a faculty walkout.
The system, which marked its 175th anniversary in 2014, released an RFP this week for a firm to develop communications strategies, external and internal, for crisis scenarios and other situations that could affect its reputation.
Proposals are due March 23.
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