The Lima Army Tank Plant, the Ohio site run by General Dynamics that builds Abrams tanks for the US Army, wants a firm to develop a communications and social media plan as it faces changes.
The plant, known as the Joint Systems Manufacturing Center, has increasingly turned to making tanks and other vehicles for foreign countries like Saudi Arabia, Morocci, and Israel, as US Army requirements have dwindled.
The Army for years sought to shutter the plant but Congressional support won out with $367M appropriated for 2016, mostly for Abrams work and Stryker tanks. Bradley Fighting Vehicles are also made at the plant.
JSMC, along with a regional initiative through Allen County, developed a strategic plan to pursue further defense-related economic development. It wants a PR plan to draw media coverage of the plant, as well as digital outreach planning and implementation.
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