Glover Park Group has formed an alliance with Global Advertising Strategies to develop Russian clients and multinationals that want to do business in that country.

Georgia native Givi Topschishvili founded GAS in 1999 in New York to work with Eastern European countries looking to push into the American market to cultivate the more than 20M Americans who trace their roots to that region.

Evolving into an Advertising Age Top Ten Hispanic marketer, GAS acquired Prime Access, a big African-American agency, in October.

GAS is part of 9.8 Group, which bills itself as a market entry firm specializing in emerging countries.

Topschishvili, who was trained as a physicist, sees Russia as "filled with innovative, successful companies and organizations ready to be introduced, and deliver their products and services in the U.S."

Glover and GAS are co-sponsoring the rASiA.com innovation forum in Moscow on June 24-25. Jonathan Kopp, Glover's chief interactive strategist, will deliver the keynote about the transformational power of e-government for increased transparency and efficiency.

Joe Lockhart, who was president Clinton's White House press secretary and is founding partner at Glover, and Topschishvili, founder of 9.8 Group, will pitch their firms at the Moscow event.