Kristina Schake, the Los Angeles PR executive who crafted First Lady Michelle Obama's image over the past three years, is stepping down for the top communications slot at L'Oreal USA.
 Gonzalez Noguera, Schake |
"While Kristina leaves big shoes to fill, MC brings a fresh perspective and a wealth of expertise that will make her an incredible asset to our team," Obama said in a statement, noting her counsel has been valuable to the entire Obama administration. "My time at the White House has been focused on ensuring all our children and families thrive, and as an experienced communications professional who shares my commitment to this mission, I know MC will be an outstanding partner."
Schake, a co-founder of the L.A. public affairs shop Griffin | Schake who advised California First Lady Maria Shriver, said it was an "extraordinary honor" to work for a "genuine and thoughtful leader."
The Washington Post has credited Schake with making the First Lady a "viral video star" and "stretching" the role with appearances as an Oscar presenter and on Jimmy Fallon's "Late Night" show.
She will join L'Oreal on July 8 as chief communications officer, overseeing public and media relations, industry/gov't relations, sustainability and crisis communications, as well as philanthropy.
González Noguera was previously managing director for D.C.-based Chlopak, Leonard, Schechter & Associates before moving to Estée Lauder in 2005. Rebecca Caruso is executive VP of corporate communications for the cosmetics giant.
Schake's predecessor in the East Wing, Camille Johnston, is VP of corporate affairs for Siemens.
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