WPP’s specialty healthcare agency GCI Health has gained another foothold in the east coast market with the addition of a new outpost in Philadelphia.

The new office, located on Market Street in Philadelphia’s Center City, is currently staffed by seven employees but could see that number double by the end of the year, personnel at the New York-headquartered agency told O’Dwyer’s.

GCI

GCI Health CEO Wendy Lund told O’Dwyer’s that the WPP property set its sights on the City of Brotherly Love as a response to growing client need in the area.

“With many of our clients in the Philadelphia area and a strong and growing healthcare presence among a variety of companies, we felt the region was a natural move to take advantage of emerging opportunities and expand our presence in the Northeast,” Lund told O’Dwyer’s.

Executive vice president and market leader Sherry Goldberg will oversee management of the new location as she continues to manage the agency’s New York office.

GCI, which staffs more than 150, maintains additional offices in Chicago, Atlanta, San Francisco, Los Angeles, London and Toronto.