Cohn & Wolfe has appointed Laura Pesin Eder as President, North America.  She comes over from Edelman, where she served as executive VP and director of operations of its New York consumer practice.

Laura Pesin EderLaura Pesin Eder

Pesin Eder will oversee client and talent management and development, strategic operations and business development across Cohn & Wolfe's North America offices. She'll report to global CEO Donna Imperato and will be based in C&W's New York headquarters.

The 22-year veteran has led communications strategies and campaigns for numerous global brands at Church & Dwight, Johnson & Johnson and P&G, as well as Absolut Vodka, Mary Kay, Pepperidge Farm and Wendy’s International.

“Laura is a strong addition to our leadership team. Not only does she have the brand stewardship expertise and deep integrated communications experience necessary to service and grow our clients’ businesses, she also cares about agency culture and how to inspire and develop talent, which is critical to our agency,” Imperato said. “I’m excited to partner with Laura to further drive our growth and success as a leading integrated communications agency.”

Pesin Eder was U.S. president and COO at DeVries Global and also held roles at Euro RSCG Magnet (now Havas PR), Lippe Taylor, MS&L and The Dilenschneider Group.

“I couldn’t pass up the opportunity to join Cohn & Wolfe at such an exciting time in the agency’s growth and evolution. After my inspiring conversations with Donna and other members of the global leadership team, I see exactly why the agency is doing so well,” Pesin Eder said.