Taylor Taps Resnik for Chief Creative Officer Post

Jon Resnik

New York-based consumer agency Taylor has appointed Jon Resnik to the role of chief creative officer.

Resnik joins Taylor from social media agency Big Fuel Communications, where he first held the SVP and executive creative director post before later being named chief creative officer. Prior to that he was executive creative director for social media advocacy marketing agency Dachis Group and a group creative director at Los Angeles-headquartered interactive agency Schematic.  Prior to joining the PR field, he wrote and directed a number of scripts for film and original TV programming.

Resnik is now responsible for the vision, growth and day-to-day management of a digital staff of more than 30 that encompasses planners, art directors, insights specialists, copywriters, content creators, editors, strategists, community managers and designers.   

Taylor, which specializes in sports, entertainment and digital consumer engagement in 2015 accounted for more than $22 million in net fees.