J. Addams & Partners, Inc. is celebrating its 30th anniversary this year.  The Atlanta-based agency was founded by PR veteran Jeannine Addams and NFL legend Fran Tarkenton.  The two sought to provide a “no-nonsense” approach to client service.

Jeannine AddamsJeannine Addams

Kristin WohllebenKristin Wohlleben

The agency specializes in helping companies use time-based strategies that draw on principles of Air Force Colonel John Boyd who developed the OODA loop, a rapid do-assess-improve cycle used by the military and business.

“Communications channels and speed have been transformed since our business was founded, yet the fundamentals of business communication—people connecting to other people—are timeless,” said president and CEO Addams, who acquired the business from Tarkenton.  She and managing director Kristin Wohlleben are in charge now.

A new website has debuted, anchored by 30 years of observations about the agency’s work offered by clients, journalists and industry experts.

J. Addams is a certified Women’s Business Enterprise and specializes in corporate, business-to-business, employee and marketing communications.