Serina Tan Serina Tan

Global communications firm Allison+Partners announced that it has named Serina Tan general manager of the agency’s Singapore office.

Tan joined the MDC Partners unit in 2014 as VP of its then-newly opened Singapore outpost. She was appointed senior VP the following year. Tan was previously stationed in Singapore with Omnicom giant Porter Novelli, where she was a regional account director, and she was formerly an account manager at Interpublic unit Golin, also in Singapore.

Tan will oversee and manage day-to-day operations of the Singapore office, and will work to drive growth in the region and oversee its portfolio of clients, which includes major multinational brands in the consumer and B2B sectors, as well as startups and government agencies.

David Wolf, managing director of A+P’s China practice, and Jerry Zhu, managing director of A+P in Beijing, are the agency’s partners for that region.

San Francisco-based Allison+Partners maintains more than two dozen offices worldwide.