FleishmanHillard senior VP and senior partner Kristin Hollins has been picked to lead the global PR firm’s corporate reputation practice group in the Americas.

Kristin Hollins Kristin Hollins 

Hollins joined the Omnicom PR unit in 2007 and is stationed in the agency’s San Francisco office. She was previously a communications VP at software company Ingres Corporation (now Actian) and a VP of executive and product communications at software/hardware giant Oracle Corporation.

As corporate reputation lead, Hollins will continue to lead FH’s San Francisco corporate reputation practice while advancing the agency’s capabilities across the Americas region and advising clients on integrated communications strategies. She’ll also lead the rollout of FH’s Authenticity Gap brand reputation research, to be released in the upcoming months.