The Atlantic magazine has announced plans to staff a new office in London with 10 editorial and business employees.

The Atlantic Magazine

The public and international affairs expert has gone in the opposite direction of most magazines, increasing single-copy newsstand sales by 19 percent in 2016.  Total revenues grew 18 percent in 2016, which followed 20 percent growth in both 2015 and 2014.

Traffic to TheAtlantic.com hit a new high of 33.7 million unique visitors last month.

National correspondent James Fallows, 43-year veteran of The Atlantic, will lead the London office and serve as the Atlantic’s first Europe editor.  His wife, Deborah, is also a writer for the magazine.

Native Londoner and Atlantic staff writer Sophie Gilbert will assist Fallows in opening the new bureau.

“More than one-quarter of our digital audience lives outside the United States,” said Atlantic president Bob Cohn. “So we are already a global brand. This expansion means we’ll be creating more journalism from Europe for both U.S. and international readers, and bringing our lens on the world to more global leaders in business, finance, technology, culture and government.”

Plans are to expand the work of Atlantic Re:think, the magazine’s branded content studio, to international advertising partners.