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Sara Joseph Progressive PR and public affairs shop BerlinRosen has named Sara Joseph senior vice president of the agency’s hospitality and lifestyle practice.
Joseph joins BerlinRosen from Interpublic unit Current, where she served as senior VP and head of its travel and lifestyle group. She was previously stationed at Weber Shandwick for a decade, where she most recently served as vice president, and also formerly served as an associate at Burson-Marsteller. She started her career at MSNBC, where she was as associate news and entertainment producer.
Joseph is charged with leading BerlinRosen’s hospitality and lifestyle client business and supporting the agency’s growth in the travel, hospitality and luxury sectors. The New York-based agency, which advises real estate companies, politicos and advocacy groups, counts about 100 staffers and has additional outposts in Washington and Los Angeles.
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