International professional services specialist Infinite Global has named Cameron Webb director of branding and creative.

Cameron Webb Cameron Webb

Webb joins the firm from London-based brand, marketing and communications shop Radley Yeldar, where he served as client director. Prior to that he was a senior brand consultant at London-based Infinite Spada, which merged with New York-based Infinite PR in 2014 to form Infinite Global.

He was also previously a brand strategy consultant at video communications agency Kaptcha, a global head of branding at insurer Amlin and head of branding at tax advisory giant KPMG.

As head of branding and creative, Webb will focus on integrating brand and creative services into the firm’s current offerings, which is known for handling high-profile litigation and law firm clients.

He’ll be based in Infinite Global’s London office.